Impressly
CSRM2

Job Spec Creation

Job specs get built from a mix of email, verbal calls, and dictated notes. This module gets you from any of those to a spec the shop can quote — without inventing values the customer didn't give you.

Lesson 1 of 3

The one rule of spec creation

Never invent values the customer didn't state. If they didn't specify the core size, the spec says 'core size: not specified' — not '3 inch' because that's your default.

This is the single most common CSR mistake. You know the customer usually orders 3-inch cores, so you fill it in. Then the customer meant 1-inch this time and you've built and shipped 10,000 wrong labels. Every gap in the customer's message is a clarification opportunity, not a place to guess.

Lesson 2 of 3

How to structure the spec by packaging type

The spec structure depends on what you print. Impressly's RFQ Spec Extractor already branches by packaging type — but you should know what fields each one needs so you can quickly spot omissions.

Labels: size, quantity, substrate, adhesive, print method, colors, finish, roll direction, core, delivery, ship-to.
Folding cartons: style, dieline, board, quantity, colors, coating, special finishes, gluing, delivery.
Flexible: structure, gauge, format, size/capacity, colors, print process, sealing, features, sustainability, delivery.
Corrugated: flute, board, style, dimensions, quantity, print process, colors, coating, features, palletization, delivery.
Extract a spec from customer notes
Lesson 3 of 3

When to send a clarification email vs. quote with assumptions

If the customer is missing 1-2 non-critical fields, quote with clearly-labeled assumptions and let them correct. If they're missing anything that changes tooling (dieline, board, flute, structure), send a clarification email — do NOT quote yet.

Impressly's Estimating > Clarification Emails module has templates for each packaging type.
Check yourself

Quick quiz

1. The customer wrote '2x3 labels, 10k qty, gloss'. Core size is not mentioned. What do you do?
2. A customer sends an RFQ missing the dieline for a folding carton. Should you quote?